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The Atticus Group is a consulting business that specializes in creating employee/employer benefit plans and other advanced business needs using premium-financed life insurance as a strategic financial instrument.

The company approached us in need of a logo to represent the business, as well as business cards, and a fresh-new website to establish an online presence.

The name “Atticus” comes from the Atticus Finch character in To Kill a Mockingbird, as one of the most trustworthy characters from modern literature, so the design should convey the idea of a trusted partnership. The most common quote from Atticus Finch is:

“You never really understand a person until you consider things from his point of view…”

Perspective is everything. That’s what Atticus’s quote is about. To really understand a person, we need to see things from his/her perspective. So this logo is about an “impossible perspective”.

This letter A is an impossible shape. If you were to build it in the real world, it doesn’t work. This represents how we see other people’s thoughts and ideas: it seems “crazy” and “nonsense” to us. But when we get to know them, it all makes sense.

The resulting brand represents why The Atticus Group exists: to make employers and employees reach a common goal by understanding what’s best for each one.

Logo Design
Website Design
“Great to work with. Really put thought into some of the design concepts based on minimal input from us. Would highly recommend it!”
The Atticus Group
April 2020