Wood Carpentry & Joinery is a family run business and a father and son team — a dying breed of business.
Darren (the son) studied Advanced Carpentry and Joinery at Richmond upon Thames College, while Terry (the father) has worked as a builder and project manager for 35 years. The result is Wood; a thriving small business that has traded on word of mouth alone for many years.
The business works in partnership with clients to hone their brief and create something that is a balance of function and form; using the space as wisely as possible while creating something visually pleasing and in line with the client’s specific taste and style of the property.
To wrap this amazing story, the company needed a killer logo that could tell the story. They also needed new business cards and a beautiful and welcoming website.
The result is a bespoke, beautiful brand. Not too formal or classic. The brand tells the story — the union of a family providing high-quality wood services, from furniture to full-house renovations.
The whole visual language of the brand is simple, easy to understand, and memorable. It’s way more than a pretty icon. All shapes, colors, typography, and imagery, everything under the Wood Carpentry & Joinery branding focuses on the story.
That’s what we call an honest design — and that’s why it works.